Important Best Practices for Choosing the Most Useful Internet Metrics

question 15

Multiple Choice

Important best practices for choosing the most useful Internet metrics include all of these except:

• A) applying the "so what" test.
• B) ensuring that metrics are in line with the business objectives of those who will use them.
• C) identifying the metrics that drive business results, and make them your KPIs.
• D) deciding which metric choices are appropriate, then tell the brand managers.
• E) all of these are useful Internet metrics.

---

Definitions:

FICA Taxes

Taxes imposed by the Federal Insurance Contributions Act on both employees and employers to fund Social Security and Medicare.

Federal Withholding

The process by which an employer withholds a portion of an employee's income to cover federal income taxes.

COBRA Premium Assistance

COBRA Premium Assistance refers to a subsidy for the health insurance premiums under the Consolidated Omnibus Budget Reconciliation Act, providing temporary continuation of health coverage at group rates.

Form 941-X

A form used by employers to correct mistakes made on a previously filed Form 941, which reports quarterly federal tax returns.