A Data ____________________ Is a File with Fields of Information

question 6

Short Answer

A data ____________________ is a file with fields of information that will change.

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Definitions:

Marketing Research Approach

The marketing research approach entails systematic identification, collection, analysis, and dissemination of data to improve decision-making related to identifying and solving marketing problems.

Information Technology System

A system composed of hardware, software, data, and networking components designed to collect, process, and distribute information efficiently.

Marketing Questions

Inquiries that focus on identifying target markets, understanding customer needs, and developing strategies to meet those needs through products or services.

Trend Extrapolation

The method of predicting future outcomes by extending existing patterns of historical data.