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Case-Based Critical Thinking Questions

question 70

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Case-Based Critical Thinking Questions
Case 12-2
Marissa's monogram business has expanded exponentially since she added an online catalog and ordering to her business.  Her database needs to be expanded and changed to meet the needs of the growing business.  Her database includes tables for monogram styles, catalog products, orders, billing, customers, and vendors.
-There are occasions when Marissa has orders from one customer for different monogram styles for the same product. Rather than creating separate orders for each item, she might use a(n) ____ field to store the different monogram styles for the product in the Orders table.


Definitions:

Profit Margin

A financial metric that measures the amount of net income earned with each dollar of sales by calculating the percentage of revenue that exceeds the costs of goods sold.

Debt-Equity Ratio

A ratio indicating a company's use of financial leverage, found by dividing liabilities by stockholders' equity.

Dividend Payout Ratio

The portion of earnings paid to shareholders in dividends, calculated as total dividends divided by net income.

External Financing Need

The additional funding required by a firm to finance its expansion or growth projects beyond what it can generate from internal operations.

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