One of the Useful Things to Remember About HR Metrics

question 36

Multiple Choice

One of the useful things to remember about HR metrics and analytics is "Don't Do Metrics." This advice means

• A) that organizations without an integrated computing infrastructure should not do metrics
• B) not to focus on small, narrowly targeted metrics
• C) developing HR metrics should be focused on increased organizational effectiveness
• D) both push and pull communications should be used

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Definitions:

IMC Process

Integrated Marketing Communications; a strategic approach to ensure that all brand contacts received by a customer or prospect are relevant to that person and consistent over time.

Interference

In communication, any external or internal factors that distort or hinder the delivery and comprehension of a message.

AIDA Model

A marketing model that outlines the stages a consumer goes through in the process of purchasing a product: Attention, Interest, Desire, and Action.

Awareness

The degree to which people are familiar with a brand, product, or issue, often seen as the first step in the marketing funnel.