Explain Why a Knowledge of Marketing Is Beneficial for All

question 58

Essay

Explain why a knowledge of marketing is beneficial for all students.

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Definitions:

Dissatisfiers

Factors which, when present, can cause dissatisfaction among employees or consumers, but whose absence does not necessarily lead to satisfaction.

Frederick Herzberg

A psychologist best known for developing the Motivation-Hygiene Theory, which differentiated between motivators that increase job satisfaction and hygiene factors that, if absent, can cause dissatisfaction.

Satisfiers

Factors that contribute to job satisfaction and motivate employees, influenced by aspects of work that enhance positive feelings.

Job Content

The specific duties, responsibilities, and functions of a job, which define its scope and nature.