Business Decisions Made in Creating a Marketing Mix

question 105

Multiple Choice

Business decisions made in creating a marketing mix

• A)are made before a target market is identified.
• B)are unchangeable once they are agreed upon by management.
• C)are only as good as the organization's understanding of the needs of the target market.
• D)usually take place when a strategic window is open.
• E)must always be consistent with the firm's opportunities.

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Definitions:

Unconscious Motivations

Drives or desires that influence a person's actions or feelings without their awareness.

Overt Actions

Actions that are open, observable, and measurable by others, as opposed to internal or covert processes.

Sigmund Freud

An Austrian neurologist known for founding psychoanalysis, a clinical method for treating psychopathology through dialogue between a patient and a psychoanalyst.

Behaviourist

A psychologist who studies and practices behaviorism, emphasizing the importance of observable actions and behaviors over internal processes like thoughts and emotions.