Which of the Following Statements About Marketing Environment Forces Is

question 42

Multiple Choice

Which of the following statements about marketing environment forces is correct?

• A)They influence customers by affecting their lifestyles, standards of living, and preferences and needs for products.
• B)They do not influence customers' reactions to a firm's marketing mix.
• C)They fluctuate slowly and thereby create threats to a firm's marketing mix.
• D)They never fluctuate quickly.
• E)They do not influence the way a marketing manager performs certain marketing activities.

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Definitions:

Service Firms

Companies that provide intangible products or services to consumers or other businesses, as opposed to selling physical goods.

Merchandising Firms

Businesses that purchase goods in a finished condition and sell them with little to no processing.

Managerial Accounting Information

Financial data analyzed for internal decision making, focusing on detailed reporting for managers' specific needs.

Stockholders

Individuals or entities that own shares in a corporation, giving them ownership interest.