The Marketing Concept Is a Management Philosophy That Affects

question 63

Multiple Choice

The marketing concept is a management philosophy that affects

• A) only marketing activities.
• B) all efforts of the organization.
• C) mainly the efforts of sales personnel.
• D) mainly customer relations.
• E) only business organizations.

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Definitions:

Depreciable Equipment

Tangible assets used in operations that lose value over time due to usage, wear and tear, or obsolescence, and thus can be depreciated for accounting and tax purposes.

Net Cash Flows

The difference between cash inflows and outflows in a given period, reflecting the company's overall liquidity position.

Internal Rate of Return

The discount rate at which the net present value of an investment's cash flows equals zero.

Cost of Capital

The rate of return that a company must earn on its investment projects to maintain its market value and attract funds.