Monitoring the Competitive Environment Guides Marketers in Developing Competitive Advantages

question 119

True/False

Monitoring the competitive environment guides marketers in developing competitive advantages.

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Definitions:

Intangible Property

Property that is incapable of being apprehended by the senses (such as by sight or touch). Intellectual property is an example of intangible property.

Patent

A government grant giving an inventor exclusive rights to make, use, or sell an invention for a certain number of years.

Bailee

A person or entity entrusted with custody of property belonging to another.

Negligent

Failing to take proper care in doing something, leading to damage or harm to someone else.