Scenario 1

question 108

Multiple Choice

Scenario 1.1 Use the following to answer the questions.Greensprings Cemetery in upstate New York, offers a full-service funeral and burial that is non-toxic to the environment. All materials used in the burial are natural and will decompose with no negative impact. Greensprings' service is relatively new in the United States, but services of this type are common in Great Britain. A typical burial in Greensprings' cemetery includes a casket made from bamboo, wicker, paper, or other natural material. There are no headstones of stone or concrete that will detract from the landscape, but trees and plants as "markers" are allowed. The cost for a burial at Greensprings is approximately $3,000, compared to about $6,000 at most traditional cemeteries. Although business was slow at first, Greensprings is now experiencing an increase in the number of burials, due to referrals and a newly-developed website. The owners of Greensprings were previously in the cemetery business, and are active conservationist and wanted to make their business more sustainable. After conducting research and finding that there were natural burial sites in Great Britain, they wanted to provide an alternative to other environmentally-conscious Americans like themselves.​
-Refer to Scenario 1.1. Greensprings' main competitive advantage over traditional cemeteries comes from its attention to which element in the marketing mix?

• A)Product
• B)Price
• C)Promotion
• D)Distribution
• E)Marketing research

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Definitions:

Age Discrimination

Unfair treatment of individuals in employment or other areas based on their age.

ADEA

The Age Discrimination in Employment Act (ADEA) is a U.S. federal law aimed at protecting workers and job applicants aged 40 and over from age-based discrimination in the workplace.

Overqualified

A term used to describe an individual whose education, experience, or skills exceed the requirements for a particular job position.

Employment-At-Will

A legal doctrine stating that an employment relationship can be terminated at any time by either the employer or the employee, for any reason that is not illegal.