The Distribution Variable in a Marketing Mix Is Directed Toward

question 9

True/False

The distribution variable in a marketing mix is directed toward making products available in the quantities desired to as many target market customers as possible and keeping the total inventory, transportation, and storage costs as low as possible.

---

Definitions:

Prefrontal Cortex

An important part of the frontal lobes that is involved in higher cognitive functions such as planning, reasoning, and self-control.

Cholecystokinin

A hormone secreted by the small intestine that stimulates the release of digestive enzymes from the pancreas and bile from the gallbladder.

Leptin

A hormone produced by fat cells that helps to regulate body weight by inhibiting hunger and thereby reducing food intake.

Insulin

A substance secreted by the pancreas that controls levels of sugar in the blood by aiding in the absorption of glucose into the body's tissues.