To Implement the Marketing Concept, an Organization Must First Establish

question 100

True/False

To implement the marketing concept, an organization must first establish an information system to discover customers' real needs and then use the information to create products to satisfy those needs.

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Definitions:

Grounded Theory

A systematic methodology in the social sciences involving the construction of theories through the analysis of data.

Broadly Stated

Describes statements or claims that are made in general terms, without specificity or detail.

Goals

Broadly stated learner outcomes.

Strategic Vision

An aspirational description of what an organization or individual hopes to achieve in the future, serving as a guide for setting goals and actions.