Creating Long-Term Relationships with Customers Is a Key Component to Surviving

question 95

Multiple Choice

Creating long-term relationships with customers is a key component to surviving and thriving in today's competitive business landscape. One tactic many companies are deploying is the use of membership or loyalty programs where customers can accumulate points and receive discounts or free merchandise. For example, Kimpton Hotels encourages customers to join their membership program and provide key contact information such as their e-mail, address, and phone number. Kimpton Hotels offers benefits such as upgrades and free room nights based on the number of stays or points a customer has accumulated. This example demonstrates how Kiimpton Hotels is utilizing:

• A) marketing mix deployment
• B) customer relationship management
• C) marketing technology
• D) competitive insight

---

Definitions:

Genetic Diversity

The total number of genetic characteristics in the genetic makeup of a species, contributing to its ability to adapt to changing environments.

African Bushmen

Indigenous people primarily of the central and southern regions of Africa, known for their rich cultural heritage and hunter-gatherer lifestyle.

Human Genomes

The complete set of genetic material, including all genes and their sequences, in a human organism.

Genus Homo

A genus of the family Hominidae that includes modern humans (Homo sapiens) and several extinct species.