​The Marketing Concept Is a ______________ That Guides the Overall

question 167

Multiple Choice

​The marketing concept is a ______________ that guides the overall activities of an organization. It has evolved over time from a ______________ in the second half of the 19^th century to a _____________ today.

• A)sales philosophy; product orientation; sales orientation
• B)philanthropic philosophy; product orientation; market orientation
• C)tactical philosophy; product orientation; market orientation
• D)management philosophy; product orientation; market orientation
• E)ethical philosophy; product orientation; sales orientation

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Definitions:

Nonexcludable

A property of a good where it is not possible to prevent individuals from consuming the good, regardless of whether they have paid for it.

Clean Water

Water that is free from pollutants and contaminants, making it safe for human consumption and use.

Private Good

A type of good that is both excludable and rival in consumption, meaning its use is limited to paying customers and one person's use diminishes another person's ability to use it.

Automobile

A wheeled motor vehicle used for transportation, typically powered by an internal combustion engine or electric motor.