Marketing Professionals Understand the Challenges and Implications of Marketing in an Inter-Connected

question 154

Multiple Choice

Marketing professionals understand the challenges and implications of marketing in an inter-connected, global economy. While the discipline is primarily focused on building mutually-beneficial customer relationships for the firm, it has many other positive influences on the global economy that many in the general public are not aware of. For example, marketing creates a successful economy and leads to a _______________ for people all over the world. Additionally, ______________ can promote the welfare of customers and the firm's stakeholders.​

• A)equal standard of living; green marketing
• B)higher standard of living; socially responsible marketing
• C)higher level of education; target marketing
• D)higher level of political awareness; socially responsible marketing
• E)higher level of healthcare; non-profit marketing

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Definitions:

Sex-typed

Sex-typed refers to behaviors, roles, or attributes considered traditionally masculine or feminine within a cultural or societal context.

Sophisticated

Characterized by a high level of complexity, refinement, or development, often in relation to culture, taste, or technology.

Gay Publications

Publications that cater specifically to the interests, issues, and concerns of the gay community.

Heterosexuals

Individuals who are sexually attracted to people of the opposite sex.