​The Central Focus of the Marketer's Activities Is to Develop

question 125

Multiple Choice

​The central focus of the marketer's activities is to develop mutually-beneficial relationships with customers and potential customers. If the marketer is able to convince the customer to buy the firm's products, then the customer's lifetime value to the firm is enhanced. Marketers also seek to encourage the customer's _________________ the firm's products because that will ____________ the customers' lifetime value to the firm.

• A)strong word-of-mouth communication about; increase.
• B)critique of; increase.
• C)passive word-of-mount communication about; maintain.
• D)strong word-of-mouth communication about; stabilize
• E)critique of; maintain

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Definitions:

Hoarding Disorder

A psychiatric disorder characterized by a persistent difficulty discarding or parting with possessions, regardless of their actual value.

Posttraumatic Stress Disorder

A psychiatric disorder that may occur in people who have experienced or witnessed a traumatic event, characterized by severe ongoing emotional distress.

Surviving

The act of continuing to live or exist, especially in spite of challenging conditions or circumstances.

Hurricane

A powerful tropical storm with heavy rain and high winds that form over warm ocean waters and can cause significant damage to coastal areas.