Which of the Following Is a Characteristic of a Marketing

question 81

Multiple Choice

Which of the following is a characteristic of a marketing objective?

• A) It is consistent with both business-unit and corporate strategy.
• B) It is a verbal agreement, not in writing.
• C) It is not written in measurable terms.
• D) It does not specify a time frame for its accomplishment.
• E) It clearly identifies how marketing strategy will be implemented.

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Definitions:

Corporate Global Strategy

A business approach that defines a company's goals, tactics, and policies to compete and operate internationally.

Labor Relations

The study and practice of managing the relationships between employers and employees, often focusing on collective bargaining, unions, and workers' rights.

Corporate Internationalization

The expansion of a company's operations and influence beyond its national borders, entering foreign markets through trade, investment, or partnerships.

Unions

Organizations formed by workers to protect their rights and interests, often engaging in collective bargaining with employers.