You Believe One of the Most Effective Ways to Remind

question 47

Multiple Choice

You believe one of the most effective ways to remind your staff about key marketing concepts and objectives is to give them desk plaques with simple phrases. You want to create a phrase that reminds them that their primary focus should be creating customer value.
Which of the following phrases best tells the story of what customer value is?

• A) "Customer Benefits = Customer Value - Customer Costs"
• B) "Customer Value = Customer Benefits + Customer Costs"
• C) "Customer Costs > Customer Benefits = Customer Value"
• D) "Customer Value = Customer Benefits - Customer Costs"
• E) "Customer Value = Customer Benefits = Customer Costs"

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Definitions:

Doomsday Machine

A hypothetical construct, often used in discussions of nuclear strategy, that can automatically trigger an annihilating response if a nation is attacked.

Preemptive Nuclear Attack

A nuclear strike launched with the belief that an enemy is about to carry out a nuclear attack.

Credible Threat

A concept in game theory where a threat or strategy is believable and likely to be carried out by a player.

Evolutionary Stable Strategy

A strategy in game theory that, if adopted by a population in a competitive environment, cannot be invaded by any alternative strategy due to its superior success.