Hallaway's Corp

question 130

Multiple Choice

Hallaway's Corp.'s new shampoo, VS2, is faltering badly in the market. Hallaway's marketing personnel are unsure who is responsible for various marketing tasks, when these tasks are to be completed, or what resources have been allocated. Hallaway Marketing Director Carolyn Willis said that the problem is that VS2 has the most poorly written ____ she has ever seen.

• A) marketing plan
• B) competitive plan
• C) implementation plan
• D) media schedule
• E) product specification sheet

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Definitions:

Purchases Budget

A financial plan that estimates the amount of goods a company needs to buy to meet its production and sales goals.

Organizational Process

The structured set of activities and tasks that an organization uses to coordinate work operations and achieve its objectives.