Megan Knows That Whether She Decides to Interact with Her

question 121

Multiple Choice

Megan knows that whether she decides to interact with her customers in person, by phone, online, Facebook, Twitter, or by fax, that ____ should ultimately drive the marketing strategy.

• A) marketing research
• B) polite responsiveness
• C) her customers
• D) product availability
• E) company goals

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Definitions:

Confidence Interval

An interval of values, derived from statistics gathered from a sample, expected to cover the value of a hidden parameter in a population.

Standard Error

A statistic that measures the accuracy with which a sample distribution represents a population using the standard deviation of the sampling distribution.

Confidence Interval

A selection of values, based on sample results, assumed to incorporate the value of an obscure population parameter.

Mean

The average value of a data set, calculated by adding up all the numbers in the set and then dividing by the count of the numbers.