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Why Must Marketers Be Aware of New Developments in Technology

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Why must marketers be aware of new developments in technology?


Definitions:

Action Potentials

Rapid and temporary electrical impulses in neurons that are fundamental for transmitting signals across the nervous system.

Neurotransmitters

Neurotransmitters are chemical messengers that transmit signals across a chemical synapse, from one neuron to another, influencing mental function and behavior.

Neuroscience Approach

A method of studying the nervous system to understand the biological bases of behavior, cognition, and emotion.

Apraxia

A motor disorder caused by damage to the brain, characterized by difficulty in executing purposeful movements despite having the desire and physical ability to perform them.

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