Scenario 2

question 76

Multiple Choice

Scenario 2.1 Use the following to answer the questions.Southwest Airlines has a history of being able to retain its employees due to the atmosphere and culture of the company. Employees have been known to dress up in costume on an airplane, engage in "games" with the passengers, and generally provide a fun atmosphere for traveling. While other airlines have low rates of customer satisfaction, Southwest tends to maintain a high rating with its customers. Recent gas price hikes have caused most airlines to charge for checked luggage and to fill every flight to its maximum, adding to the negative experience of airline travel. Southwest keeps its costs low through several methods, one being that they do not serve meals on flights, or provide pre-boarding passes. The typical flight is two hours or less and occurs between several selected cities rather than flying to practically anywhere in the country. Southwest is known for its low fares, its dependability, and its on-time flights.
-Refer to Scenario 2.1. Maintaining the current culture of "fun" for Southwest Airlines' employees is most likely a(n)

• A)marketing strategy.
• B)marketing objective.
• C)organization resource.
• D)environmental force.
• E)overall organizational objective.

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Definitions:

Product B

A term typically used in economics or marketing to refer to a specific item or service offered by a company, distinguished by its characteristics or its positioning.

Advertising

The activity or profession of producing advertisements for commercial products or services.

Regular Hourly Rate

The fixed amount of money that an employee is paid for each hour of work.

Overtime

Working hours that exceed the standard work hours defined by labor laws or agreements.