Your Company Makes Highly Sophisticated Components for Military Equipment

question 92

Multiple Choice

Your company makes highly sophisticated components for military equipment. The U.S. Department of Defense is your largest customer. In recent years, you have expanded your customer base to include the militaries of all the major countries in the world.
The following headlines appeared in the Sunday NYC Times newspaper recently:
"The Federal Reserve Board Chairman Sees Economic Growth Accelerating in the Third Quarter."
"Congressional Republicans and Democrats Fail to Reach Compromise on the New Immigration Bill."
"The Average Teen Spends Two Hours Per Day on Social Media Sites."
"State Department Considers Imposing New Sanctions on Exports of Sensitive Military Technology."
"Unemployment Rate Falls to 6.2%."
Which one of the following statements is true regarding these headlines?

• A) All of the headlines should be categorized as economic forces when analyzing the company's marketing environment.
• B) All of the headlines should be categorized as political forces when analyzing the company's marketing environment.
• C) Headline #5 should be categorized as a sociocultural force in the company's marketing environment.
• D) Headline #4 should be categorized as a legal and regulatory force in the company's marketing environment.
• E) All of the headlines should be categorized as geopolitical forces in the company's marketing environment.

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Definitions:

Healthier Lifestyles

Practices or habits that improve an individual's overall health and well-being, such as regular physical activity, balanced nutrition, and adequate rest.

Health Care Consumption

Refers to the use of health care services and products by individuals and societies.

Aging

The process of becoming older or more mature, often emphasizing the biological and social changes associated with advancing age.

Income Elasticity

A measure of how much the quantity demanded of a good or service changes in response to a change in income, indicating how sensitive demand for the good is to income changes.