Collecting Information from Secondary Sources Such as Business, Government, Trade

question 28

Multiple Choice

Collecting information from secondary sources such as business, government, trade, and general-interest publications plays an important role in

• A) environmental analysis.
• B) competitive forces.
• C) environmental scanning.
• D) procompetitive legislation.
• E) self-regulatory forces.

---

Definitions:

Supply Chain Management

The oversight of materials, information, and finances as they move from supplier to manufacturer to wholesaler to retailer to consumer.

Aggregate Planning

A marketing activity that involves developing, maintaining and analyzing broad, long-term operational schedules that facilitate decision-making processes.

Enterprise

describes a large, complex business or organization that engages in commercial, industrial, or professional activities.

Minimizes Profit

A situation or strategy that unintentionally reduces the potential earnings or efficiency of a business operation.