Marketers Who View Political Forces as Being Beyond Their Control

question 45

Multiple Choice

Marketers who view political forces as being beyond their control are taking a(n) ____ response toward these forces.

• A) reactive
• B) aggressive
• C) proactive
• D) competitive
• E) liberal

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Definitions:

Employee Free Choice

Proposed legislation aimed at making it easier for workers to join or form a union through majority sign-up or card check rather than an election.

Anonymous Phone Calls

Telephone calls made without revealing the caller's identity, often used for confidential tips or harassment.

Financial Futures

Contracts to buy or sell financial instruments or commodities at a future date, used for hedging or speculation on the future price movements.

No Solicitation Policies

Company policies that restrict or prohibit employees and outside entities from soliciting or distributing materials within the workplace.