The Most Basic Principles of Marketing Ethics Are

question 121

Multiple Choice

The most basic principles of marketing ethics are

• A)philanthropic responsibilities.
• B)economic responsibilities.
• C)universally accepted behaviors.
• D)written as laws and regulations.
• E)included in the marketing code of ethics.

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Definitions:

Dropping Price

A strategy involving the reduction of the price of a product or service with the aim of attracting more customers or selling off surplus stock.

Increased Sales

A rise in the number of products sold or services rendered, leading to higher revenue for a business.

Competitor-Oriented

Strategies or practices focused on understanding and reacting to the actions and market positioning of business competitors.

Pricing Strategy

The method adopted by a company to determine the appropriate price for its goods or services, based on factors like market competition, cost, and customer demand.