The Marketing Environment Consists of External Forces That Directly or Indirectly

question 180

True/False

The marketing environment consists of external forces that directly or indirectly influence an organization's acquisition of inputs and generation of outputs.

---

Definitions:

Benefit Selling

A sales approach that focuses on communicating the benefits and value of a product or service to the customer, rather than just its features.

Customer Retention

Strategies and activities a business employs to keep its customers engaged and reduce customer turnovers.

Cognitive Dissonance

A psychological phenomenon that occurs when a person holds contradictory beliefs, ideas, or values, leading to psychological stress or discomfort.

Selective Exposure

The process of allowing only a portion of the information revealed to be organized, interpreted, and permitted into awareness.