Technological Developments Have a Direct Impact on Creating and Maintaining

question 44

True/False

Technological developments have a direct impact on creating and maintaining a marketing mix.

---

Definitions:

Average Rate of Return

An investment's return, expressed as a percentage, which is calculated by dividing the average annual profit by the initial investment cost.

Cash Payback Method

An analysis technique to determine the time needed to recoup the initial investment in a project, based on cash flows.

Advantage

A favorable or beneficial condition, circumstance, or position that contributes to success.

Proposal

A formal offer or plan put forward for consideration or discussion by others.