​The Reputation Institute Rates the Social Responsibility of the Largest

question 38

Multiple Choice

​The Reputation Institute rates the social responsibility of the largest global corporations in the world. They assign a proprietary CSR rating to each company based surveys of 47,000 consumers worldwide.In a recent annual ranking, Microsoft Corporation was ranked #1 for social responsibility. Regarding the ranking, the following is a quote from Microsoft's Senior Director of Citizenship and Public Affairs: ​
"I think this is really a testament to our employees worldwide and the difference they make in their local communities. While we have a small Citizenship team here at the corporate level, we have Citizenship Leads across the globe and they work daily in collaboration with a wide range of stakeholders on a range of issues important to local communities."
​
Which of the following terms best describes Microsoft's approach to corporate social responsibility?

• A)Marketing citizenship
• B)Cause-related marketing
• C)Stakeholder orientation
• D)Strategic philanthropy
• E)Consumerism

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Definitions:

Ordinary Course of Business

Activities and operations that are considered normal, routine, and customary for a particular business or industry.

Void Title

A legal situation where title or ownership of an asset or property is deemed invalid due to certain defects or illegitimacy in the acquisition process.

Good Title

A legal term signifying that an owner has rightful ownership of property without any encumbrances such as liens or disputes.

Insurable Interests

A stake or financial interest in something that warrants purchasing insurance to protect against losses or damages to that entity or item.