​Marketers Resolve Ethical Issues Based on Their Experiences and What

question 99

Multiple Choice

​Marketers resolve ethical issues based on their experiences and what they learn from others in the organization. The outcome of this learning process depends upon _____________________, opportunity for unethical behavior, and exposure to others who behave ethically or unethically.This is an example of

• A)their educational training
• B)their level in the organization
• C)their incentive plan
• D)the strength of personal values
• E)the monetary factors that influence ethical decision making

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Definitions:

Personality Traits

The characteristic patterns of thoughts, feelings, and behaviors that make a person unique.

Consumer's Purchasing Behavior

The decision-making processes and acts of individuals in buying and using products.

Core Values

The fundamental beliefs of a person or organization, guiding principles that dictate behavior and action.

Needs

Basic or inherent desires that drive individuals to take action to satisfy them.