What Pitfalls Should a Marketing Researcher Avoid in Preparing a Report

question 191

Essay

What pitfalls should a marketing researcher avoid in preparing a report for a company executive? Why?

---

Definitions:

Encryption Code

A security mechanism that encodes data so that only authorized parties can access it.

Virus Pattern

A set of unique identifiers or 'signatures' used by antivirus software to detect and mitigate known malware and viruses.

Ethical Hackers

Professionals who employ hacking techniques to help identify and fix security vulnerabilities in systems, with permission from the system owners.

White-Hat Hackers

Ethical computer security experts who penetrate networks and computer systems to discover and patch vulnerabilities that malicious hackers could exploit, effectively preventing cyber attacks.