Which of the Following Statements About the Undifferentiated Targeting Strategy

question 6

Multiple Choice

Which of the following statements about the undifferentiated targeting strategy is false?

• A) The undifferentiated targeting strategy should be used when the needs of individual customers are similar.
• B) The undifferentiated targeting strategy uses one promotional program aimed at everyone in the target market.
• C) The undifferentiated targeting strategy is good for use with staple items, such as sugar and salt.
• D) The undifferentiated targeting strategy uses multiple distribution systems to best reach individuals in the target market.
• E) The opposite of the undifferentiated targeting strategy is the differentiated targeting strategy.

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