There Is Some Concern That Marketing Research Has Been Used

question 13

Multiple Choice

There is some concern that marketing research has been used incorrectly by some firms. The major problem comes from ____ because the researcher wants to obtain favorable results.

• A) using an inappropriate sample
• B) bias and distortion
• C) trying to be objective about views and opinions
• D) using in-house research departments
• E) employing large research firms, such as Gallup

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Definitions:

Exponential Growth

A population grows by a fixed percentage in successive time intervals; the size of each increase is determined by the current population size.

Limiting Factors

Environmental conditions that limit the growth, abundance, or distribution of an organism or a population within an ecosystem.

Life History Traits

Characteristic patterns and schedules of an organism’s growth, reproduction, and survival.

Guppies

Small freshwater fish species, often used in aquariums, known for their vibrant colors and prolific breeding.