A Marketing Ethics Issue Likely Exists When

question 85

Multiple Choice

A marketing ethics issue likely exists when

• A) company members disagree about a marketing decision.
• B) an activity does not benefit the organization but benefits the environment.
• C) an activity results in increased prices for the consumer.
• D) a consumer is dissatisfied with a marketing decision.
• E) an individual or organization must choose from among several actions that must be evaluated as right or wrong.

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Definitions:

Russification

Russification was a policy of the Russian Empire aimed at assimilating the diverse nationalities within its borders through the promotion of Russian culture and language.

Germanization

The process of adopting or imposing German culture, language, and social norms on non-German communities or countries.

Concert of Europe

A series of alliances and conferences among European states in the 19th century aimed at maintaining balance and preventing wars.

Great Powers

The most powerful and influential countries in the world, typically with significant military, economic, and diplomatic influence.