The Main Focus of a Marketing Information System Is on

question 63

Multiple Choice

The main focus of a marketing information system is on

• A) the coordination of external information sources.
• B) classifying data into the proper information categories.
• C) data storage and retrieval.
• D) the accurate maintenance of inventory levels.
• E) gathering information on competitive activity.

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Definitions:

Governmental Fund

A type of fund used by government entities to account for activities that are financed through tax revenue and other governmental resources, focusing on fiscal accountability.

Capital Projects Fund

A fund used by governmental entities to finance major capital outlays, such as buildings, infrastructure, and other significant projects.