When Selecting Specific Target Markets, a Firm Should

question 194

Multiple Choice

When selecting specific target markets, a firm should

• A) revert to an undifferentiated approach if the market is deemed heterogeneous.
• B) choose the segments most in line with the firm's objectives and long-term growth.
• C) choose all segments that are determined to be profitable for the organization.
• D) choose the minimum number of segments necessary to achieve company sales potential.
• E) pick the segments with the best sales forecasts for the upcoming period of time.

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Definitions:

Brand Ambassador

A person who represents and promotes a brand to a wider audience, often leveraging their influence to attract and retain customers.

Cable Television

A television broadcasting system that delivers programming through coaxial or fiber-optic cables rather than through the airwaves.

Backup Plan

An alternative strategy or course of action in case the original plan fails or encounters problems.

Technology Failure

Instances when technological devices or systems fail to perform as expected, often leading to inconvenience or disruption.