Examlex
The purpose of marketing research is to inform an organization about customers' needs and desires, marketing opportunities for particular goods and services, and changing attitudes and purchase patterns of customers.
Two-Tier Wage System
A compensation system where new employees are paid less and receive fewer benefits than existing employees for doing the same job.
Profit Sharing
A company policy of distributing a portion of its profits to its employees, often seen as a motivator and reward for performance.
Family-Friendly Benefits
Employee benefits designed to support employees’ family obligations, such as flexible working hours and parental leave.
Adaptive Employee Benefits
Flexible benefits programs designed to meet the diverse needs of employees.
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