​Which of the Following Issues Is an Ethical Issue in Marketing

question 116

Multiple Choice

​Which of the following issues is an ethical issue in marketing research?

• A)Using "Big Data" to sell products to consumers.
• B)Rising cost of marketing research
• C)Confidentiality issues in marketing research
• D)Clogging consumers email and mail boxes with promotional materials.
• E)Staffing the marketing research team appropriately.

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Definitions:

Adjusted Cost

The cost of an asset after accounting for adjustments such as depreciation, improvements, or damage.

Estimated Manufacturing Overhead

Projected costs that a company expects to incur for manufacturing overhead, excluding direct labor and materials.

Applied Overhead

The portion of overhead costs allocated to specific products or cost objects based on the predetermined overhead rate.

Actual Manufacturing Overhead

Refers to the actual incurred costs that are indirectly associated with the manufacturing of a product, including costs like utilities and maintenance for manufacturing facilities.