Company Sales Reports Are Often Utilized as Part of a Company's

question 149

Multiple Choice

Company sales reports are often utilized as part of a company's marketing research activities and can provide insight about which colors and sizes are preferred by customers. Cutco, a manufacturer of knives and cutlery, often utilizes sales reports to identify which styles of knives are most popular and whether customers prefer the classic black handle or the ivory handle. This insight enables Cutco to streamline its manufacturing process and develop a just-in-time system to match production to anticipated orders. What type of data does Cutco utilize in this example?

• A) internal secondary
• B) internal primary
• C) external secondary
• D) external primary

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Definitions:

Financial Statement Forecasts

Projections of future financial performance based on historical data, current trends, and expected outcomes, often used in business planning and analysis.

Comprehensive Financial

Also known as comprehensive income, includes all changes in equity during a period except those resulting from investments by owners and distributions to owners.

Comprehensive Risk Analysis

An extensive assessment that identifies, evaluates, and measures the potential impact of various risks on an organization's objectives.

Individual Risks

Personal or specific uncertainties that can affect the outcome of an investment or venture.