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The Council of Better Business Bureaus and the FTC make up the National Advertising Review Board (NARB).
Employee Morale
The overall outlook, attitude, satisfaction, and confidence that employees feel at work, often influencing productivity and job satisfaction.
Product Quality
The perceived value, reliability, and performance of a product in meeting or exceeding customer expectations.
Competitive Position
A firm's standing in the marketplace in comparison to its competitors, determined by factors such as market share, quality, and consumer perception.
Unethical Behavior
Actions that are considered morally wrong within the professional or corporate realm.
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