Many Companies Have Access to Information About Customers' Purchasing History

question 65

Multiple Choice

Many companies have access to information about customers' purchasing history as well as following their use of social media applications, such as Facebook, Twitter, Pinterest, and Instagram. The companies utilize this information to gain insights about the user and design products and services to best meet their needs. Some consumers are reluctant to share this information due to concerns about their _____, which is a major ethical issue for marketing researchers or others who are involved in collecting and analyzing consumer information.

• A) privacy
• B) honesty
• C) expenditures
• D) social ability

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Definitions:

Memorization

The process of committing something to memory or learning it by heart.

Hindsight Bias

The inclination to think, following an event, that one could have foreseen or anticipated the result, commonly called the "I-knew-it-all-along" effect.

Spontaneous Recovery

The reappearance of a conditioned response after a period of apparent extinction or reduction.

Repressed Memories

Remembrances that have been involuntarily repressed, connected to severe stress or distressing experiences.