​Your Marketing Team Is Currently Working Through the Target Market

question 101

Multiple Choice

​Your marketing team is currently working through the target market selection process to identify which customers your firm will target with a new technology product being developed. You are currently in the process step where you must consider the target market characteristics, the product attributes, and the firm's objectives and resources. Which of the five steps in the target market selection process are you currently working on?

• A)Step #1 - Identify the appropriate targeting strategy
• B)Step #2 - Determine which segmentation variables to use
• C)Step #3 - Develop market segment profiles
• D)Step #4 - Evaluate relevant market segments
• E)Step #5 - Select specific target markets

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