Examlex
Use the following to answer the questions.
GE Transportation produces locomotive engines for sale in countries around the world. After looking at the total market for locomotive engines, the company found that various rail lines wanted different types of engines. Major rail lines in the U.S. and South America wanted engines to haul heavy freight. Rail lines in Sweden and Germany were interested in a cleaner, greener locomotive engine. Rail lines operated by several Eastern European countries wanted locomotive engines for running short distances between cities in their own country. GE Transportation is currently manufacturing its GE 4400 for heavy freight, its Hybrid Eco-Engine, and its Dash 9, suited for shortline transport.
Refer to Scenario 5.2. Currently, GE uses several sales forecasting methods. One method is to sell the different locomotive engines to buyers in different countries, and then measuring the purchasing response in each. In this case, GE Transportation is using the _____ method to forecast future sales.
Top-Down Reasoning
An analytical approach where the general or bigger picture is considered first, followed by the specific details.
Descriptive Reasoning
The process of making inferences or conclusions based on observed patterns or descriptions without necessarily understanding the mechanisms.
Algorithm
An algorithm is a detailed, step-by-step procedure or formula for solving a problem or completing a task, often used in computing and mathematical processes.
Subgoal
A specific, intermediate goal that forms part of a larger goal, making complex tasks more manageable.
Q1: The major disadvantage of a mail survey
Q35: Trend analysis is a sales forecasting technique
Q94: A buyer for Macy's Department Stores orders
Q100: Demand for business products is characterized as
Q111: Which of the following is the biggest
Q169: Psychological influences operate within individuals to determine,
Q206: How would marketers most likely benefit from
Q228: A person receives information inputs through the
Q311: StarKist Tuna has frequently extolled its dolphin-safe
Q361: All companies have a responsibility to _