Which of the Following Is the Biggest Drawback to Using

question 167

Multiple Choice

Which of the following is the biggest drawback to using psychographic variables?

• A) They are very costly to collect.
• B) They are difficult to measure.
• C) They give poor information about consumer needs.
• D) They do not reflect socioeconomic characteristics of consumers.
• E) The resulting segments are difficult to be reached.

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Definitions:

Information

Data and facts acquired through study, experience, or instruction, which can inform decisions or actions.

POS Data

Information captured at the Point of Sale, tracking the details of transactions, customer behavior, and product performance.

Bullwhip Effect

The phenomenon where small variations in demand at the retail level cause progressively larger fluctuations in demand up the supply chain.

Information Sharing

The exchange of data, facts, ideas, and insights between individuals or organizations, aimed at improving understanding, efficiency, and collaborative efforts.