Ride Snowboard Company Was Founded in 1992 and Now Based

question 138

Multiple Choice

Ride Snowboard Company was founded in 1992 and now based in Seattle, Washington. The company estimates that snowboard enthusiasts typically spend about $600 annually on gear even though they only get on the slopes about 50 days a year. However, Ride products are available in markets where the typically customer can average 30 days on the slopes using their equipment so Ride ensures that they have store outlets near ski resorts such as Colorado, Vermont, and Utah. What type of segmentation variable does Ride utilize when selecting locations for its retail outlets?

• A) geographic
• B) demographic
• C) lifestyle
• D) psychographic

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Definitions:

Personal Gain

The achievement of personal benefits or advantages, often at the expense of others or ethical principles.

Locus of Control

A psychological concept referring to the extent to which individuals believe they have control over the events that affect their lives.

External

Pertaining to factors, forces, or environments outside of an individual or organization that influence outcomes or actions.

Lesbian, Gay, Bisexual, and Transgender

An inclusive term for communities and individuals who identify as lesbian, gay, bisexual, transgender, encompassing diverse sexual orientations and gender identities.