The Purpose of Market Segmentation Is to

question 106

Multiple Choice

The purpose of market segmentation is to

• A) differentiate products.
• B) divide a total market to enable a marketer to develop a more precise marketing mix.
• C) reduce the overall cost of marketing activities.
• D) identify a single marketing mix that will be satisfactory for the general market.
• E) meet the needs of homogeneous markets.

---

Definitions:

Recover Damages

The act of obtaining compensation through legal means for loss or injury.

Licensee

An individual or entity that has been granted permission to engage in an activity or to use property owned by another, typically through a licensing agreement.

Church Services

Ceremonies or worship sessions conducted by a Christian congregation or denomination.

Door-to-Door

A sales or marketing tactic where products or services are offered by going directly to the homes or businesses of potential customers.