The Primary Advantage of a Concentrated Targeting Strategy Is

question 52

Multiple Choice

The primary advantage of a concentrated targeting strategy is

• A) it meets the needs of a wide range of consumers.
• B) it allows a firm to specialize to meet specific customer needs.
• C) it is more flexible than any other approach.
• D) it is the least risky targeting approach.
• E) its customers are the most willing to repurchase the same brands.

---

Definitions:

Positive

Defined by having certain features or qualities, rather than lacking them.

Choices

The act of selecting between two or more possibilities.

Happiness

An emotional or mental state characterized by feelings ranging from contentment to intense joy, reflecting a positive emotional condition.

Increase

A rise or growth in quantity, size, strength, or another measure.