After a Firm Has Identified an Appropriate Targeting Strategy, the Next

question 37

Multiple Choice

After a firm has identified an appropriate targeting strategy, the next step in the target market selection process is

• A) determining the demographic variables of the target market.
• B) developing market segment profiles.
• C) determining which segmentation variables to use.
• D) selecting specific target markets.
• E) evaluating relevant market segments.

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Definitions:

Joining DNA

The process of combining DNA sequences from different sources to create recombinant DNA.

Atlantic Forest

A diverse and endangered tropical forest biome located along the Atlantic coast of Brazil.

Plant Species

A category that classifies a group of plants which are similar and capable of interbreeding.

Biodiversity

The variety and variability of life on Earth, including diversity within species, between species, and of ecosystems.