Compare and Contrast the Concentrated and Differentiated Targeting Strategies of Market

question 54

Essay

Compare and contrast the concentrated and differentiated targeting strategies of market segmentation.

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Definitions:

Fixed-interval

A type of schedule of reinforcement where the first response is rewarded only after a specified amount of time has elapsed, resulting in a slow response rate just after reinforcement and a faster rate as the time for the next reinforcement approaches.

Variable-interval

A schedule of reinforcement where a response is rewarded after an unpredictable amount of time has passed.

Variable-ratio

A schedule of reinforcement where a response is rewarded after an unpredictable number of responses, commonly used in behavior modification techniques.

Fixed-ratio

A schedule of reinforcement where a response is rewarded only after a specified number of responses, commonly used in behavior analysis.