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Which of the following is not one of the major categories of consumer market segmentation variables?
Type A Personality
A personality type characterized by high levels of competitiveness, self-imposed stress, and a constant sense of urgency.
Emotion-Focused Coping
A method of dealing with stress by managing emotions rather than confronting the problem directly.
Problem-Focused Coping
Attempting to alleviate stress directly—by changing the stressor or the way we interact with that stressor.
Emotion-Focused Coping
A strategy for managing stress by working to change one’s emotional response to a stressor rather than changing the stressor itself.
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